THE EXPERIENCE

LIFE AND WORK FRIDA KAHLO: CREATIVE TEAM
The exhibition Life and Work of Frida Kahlo sets a new benchmark in the art world, as well as in education and entertainment.
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ACCIONA presents Life and Work of Frida Kahlo, a multisensory exhibition about the life and artistic trajectory of one of the most celebrated Mexican artists of all time. More than a hundred paintings, literary and photographic works come to life in this audiovisual and immersive exhibition that nurtures new sensibilities to the painting and biography of Frida Kahlo.

Through paintings, letters, and writings in her diary, Frida Kahlo narrated a multitude of experiences, always incorporating humour and a high dose of fantasy to the events that marked her life. The exhibition takes as its starting point the sometimes-autobiographical nature of Frida Kahlo’s work. However, it presents the work not only as a expression of the artist’s impetuous personality but also as a reflection of an artistic and intellectual intention.

The exhibition Life and Work of Frida Kahlo sets a new benchmark in the art world, as well as in education and entertainment.

Life and Work of Frida Kahlo is a unique immersive exhibition and one of a kind. Technology and creativity are at the service of knowledge, thus narrating the fascinating and enigmatic history of the Mexican painter without forgetting the utmost academic rigor. With this exhibition project, Acciona intends to lead the technological revolution in the cultural world, thus creating a new genre that explores the boundaries between cinema, art, theatre, and spectacle, while placing the visitor at the centre of the experience.

THE CREATIVE TEAM

Acciona Cultural Engineering, part of ACCIONA Group, is a company that works in a multidisciplinary way to offer creative, technological, and sustainable solutions that serve to generate new ways and spaces for knowledge. As a leading company in the creation of stimulating and innovative cultural experiences, we join the technological revolution in the creative and cultural industries. We present the exhibition Life and Work of Frida Kahlo, a visual and sound spectacle that awakens the senses, and brings the public closer to the richness of the work of the Mexican artist Frida Kahlo.

Creative team of the project

Acciona Cultural Engineering, part of ACCIONA Group, is a company that works in a multidisciplinary way to offer creative, technological, and sustainable solutions that serve to generate new ways and spaces for knowledge. As a leading company in the creation of stimulating and innovative cultural experiences, we join the technological revolution in the creative and cultural industries. We present the exhibition Life and Work of Frida Kahlo, a visual and sound spectacle that awakens the senses, and brings the public closer to the richness of the work of the Mexican artist Frida Kahlo.

Roxana Velásquez and Deidré Guevara developed the curatorial script that is the basis of the exhibition. Their long trajectory and knowledge provided maximum academic rigor to the project. Roxana was the director of the National Fine Arts Museum in Mexico until 2007, where she organized the largest Frida Kahlo retrospective to date. Today, she is the Executive Director of the San Diego Museum of Art. Deidré Guevara is a well-known Mexican curator, who curated the exhibition “Frida and I”, co-produced by the Georges Pompidou Centre in Paris.

Chief curator responsible for the curatorial script and curator responsible for the curatorial script

Roxana Velásquez and Deidré Guevara developed the curatorial script that is the basis of the exhibition. Their long trajectory and knowledge provided maximum academic rigor to the project. Roxana was the director of the National Fine Arts Museum in Mexico until 2007, where she organized the largest Frida Kahlo retrospective to date. Today, she is the Executive Director of the San Diego Museum of Art. Deidré Guevara is a well-known Mexican curator, who curated the exhibition “Frida and I”, co-produced by the Georges Pompidou Centre in Paris.

Multidisciplinary team of creatives

The creative studio Tigrelab carried out the graphic and audiovisual works. A multidisciplinary team of artists, 2D animators, and 3D artists, they worked to establish a relationship between the content and images, with the aim of translating the curatorial script into a spatial, audiovisual, sensorial, and exhibition experience.

Arturo Cardelús, a Goya nominated composer, developed the original soundtrack for the exhibition. From his studio in Los Angeles, Arturo brought his experience in the film industry to generate an emotional music composition linked to the artist’s work. The original soundtrack of the exhibition was recorded with the Budapest Art Orchestra conducted by its director Peter Pejtsik.

Composer of the original soundtrack

Arturo Cardelús, a Goya nominated composer, developed the original soundtrack for the exhibition. From his studio in Los Angeles, Arturo brought his experience in the film industry to generate an emotional music composition linked to the artist’s work. The original soundtrack of the exhibition was recorded with the Budapest Art Orchestra conducted by its director Peter Pejtsik.

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Ediciones El Viso
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